Introduction to the French Perfect Participle

Gay Marriage Should Be Legal - 1437 Words

Homosexuals are disrespected and treated unfairly, such as a look from a person who isn’t gay or called names such as â€Å"faggot,† simply because their sexual orientation, why? If homosexuals pay their taxes, help build roads and pay public schools just like heterosexual couples then gay couple should have the same rights as opposite sex couples do. In the case of Baker v. Vermont, in the year 2000, â€Å"Vermont’s groundbreaking law establishing civil unions took effect, providing families of samesex couples the same protections, benefits and responsibilities that married couples have under state law except for the powerful meaning conveyed by the word marriage† (Lambda Legal). Obviously, this statement is saying that same sex couples are granted the same benefits as opposite sex couples, but they don’t have the power to use the word â€Å"marriage,† because they’re gay. Gay couples are fighting for recognition by the state, people, and the law not by religious beliefs. Even heterosexual couples say that they don’t hate gay people, they just don’t believe in what they choose as their lifestyle because of religion. â€Å"If samesex marriage is about love and religion is about love, then in this debate, love must go both ways. We must not be hateful in our disagreements over marriage,† says O.C. Allen, a pastor (CNN: Same sex marriage is about Equality: Not Religion). The battle for gay couples is to be recognized by the government and not consider the religion aspect because the law andShow MoreRelatedGay Marriage Should Be Legal1205 Words   |  5 PagesHoward Sociology 1301-93431 Gay Marriage Getting married is something that most people do when they find love, which it is an important event in their life. The GLBT (gay, lesbian, bisexual and transgender) community now get the legal right of same-sex marriage, which they have fought for throughout the years; on the other hand, some opponents of same-sex marriage have called for a constitutional change towards it. Although there were some countries that allowed gay marriage before the United StatesRead MoreGay Marriage Should Be Legal1159 Words   |  5 PagesAmendment, which puts a ban on gay marriage. This amendment entitles to equal rights to the gay community, ending toleration of discrimination in jobs, rights protecting gays from hate crimes,rights allowing advancement in government. How ever, the concept of gay marriage is still not considered a right the American people should extend to homosexuals. II. The vast majority of opponents believe marriage should be between one woman and one man, meaning marriage should be between members of the oppositeRead MoreGay Marriage Should Be Legal1574 Words   |  7 Pagesequal rights. Gays and lesbians are consistently denied rights that are typically taken for granted by the average American. Specifically, gay and lesbian couples are denied the right to marry even if they are outstanding citizens. They are held at an unfair disadvantage solely because of their sexual orientation. This discrimination must stop, because gay and lesbian couples are law-abiding citizens too, who should be afforded the same rights as heterosexual couples. Marriage is about love andRead MoreGay Marriage Should Be Legal1564 Words   |  7 PagesWhat is marriage? Recently, people argue with respect to the definition of marriage. What happened to marriage? To get married is a very important event for almost everyone. Especially for women, marriage and giv ing a birth could be the two biggest events of their lives. Many people believe that getting married to the one whom he or she loves is natural. However, what do you think if you cannot get married to him or her because it is socially unacceptable? 100 years ago different colored peopleRead MoreShould Gay Marriage Be Legal?778 Words   |  3 PagesShould Gay Marriage Be Legal? â€Å"†¦I now pronounce you husband and wife†¦Ã¢â‚¬  One would normally hear this when attending a wedding. In tradition marriage has been between one male and one female who love each other. But how would one feel if they heard â€Å"I now pronounce you groom and groom† or how about â€Å"†¦bride and bride...†? In the last 50 years the number of same-sex couples has increased. The on-going argument between the government and the people is â€Å"Should gay marriage be legal?† Although some sayRead MoreGay Marriage Should Be Legal1126 Words   |  5 PagesJune 26, 2015 for gay marriage to be legal in all fifty states, thirty seven out of the fifty and Washington D.C already legalized gay marriage. Many support gay marriage and many do not, with widespread values and reasons for and against it. Due to religion and rights people across the nation have differing views and opinions of it.In a five to four vote in the Supreme Court gay marriage becam e legalized in all fifty states. Shortly after that a few marriage officiators and marriage licenses peopleRead MoreGay Marriage Should Be Legal1179 Words   |  5 PagesGAY MARRIAGES Some states such as Iowa legalized gay marriage through the action of judicial interpretation based on the state’s constitutional stipulations while other states such as Vermont legalized gay marriage through legislation initiatives. These cases demonstrate the government is the sole body that can dictate the validity of whatever is to be regarded as a marriage, and in this case gay marriage. The power to validate marriage is still observed among the private citizens, religious institutionsRead MoreThe Gay Marriage Should Be Legal947 Words   |  4 PagesDefending Gay Marriage During the last few years, homosexuality has become an important issue for debate. Moreover, homosexuals have taken their case further by claiming their right to marry. Same-sex marriage, usually known as â€Å"gay marriage†, is the marriage between two people from the same biological sex (Doskow1). Since 2000, eleven countries have approved the legalization of gay marriage worldwide: Netherlands, Belgium, Spain, Canada, South Africa, Norway, Sweden, Portugal, Iceland, ArgentinaRead MoreGay Marriage Should Be Legal1480 Words   |  6 PagesNew World Dictionary defines the word married as being husband and wife, yet there are millions of gay activists who are fighting for a new meaning. They believe marriage is more than a piece of paper and a set of rings. The hope is that marriage could be defined as a â€Å"public recognition of a private commitment† or â€Å"emotional, financial, and psychological bond† between two people (Sullivan 53). Gay activists belie ve that taking away the ability to have a publicly recognized relationship or an acceptedRead MoreGay Marriage Should Be Legal1351 Words   |  6 Pageshappened for United States, gay marriage became legal in all 50 states. In most states it already was but the remaining 13 became legal this year. There are many concerns regarding gay marriage, and the effects of them involve many legislative, cultural, religious and family issues. Gay marriage is controversial because a lot of people do not approve of it, they think it is immoral, unnatural, and not what the traditional concept of â€Å"marriage† really means. Opponents of gay marriage say it is only meant

The Tolkien s The Hobbit - 930 Words

J. R. R. Tolkien s novel The Hobbit is one of a kind. The novel revolves around the protagonist Bilbo Baggins and his journey not only of recovering the treasure from Smaug, but his journey becoming a hero. Through the main character Bilbo Baggins Tolkien changed my perspective on what a mythic hero is suppose to be. When the term â€Å"mythic hero† is brought up I visualize someone that is a stouthearted a warrior namely Achilles or Odysseus to be exact not a hobbit. A little friendly, good-natured, brilliant hobbit. To put it bluntly, he is the polar opposite of Achilles and Odysseus. Despite the fact Bilbo Baggins isn t the typical mythological hero, in many ways he has the attributes of a hero. J. R. R. Tolkien ventured away from the archetypical hero we often see in Greek and Roman mythology. Bilbo Baggins has all the components of a hero one thing that makes him a hero is his selflessness. Although he has never been on an adventure before he became a leader immediately. More importantly, he did what was required as a leader and didn t question it because he knew the dwarves were counting on him. Many mythic heroes are natural born leaders, although Bilbo struggled at first it is obvious that he has leadership qualities. Consider as an example when Bilbo is sent off to check out the light and bring back supplies that can be used for the journey. â€Å"Off Bilbo had to go, before he could explain that he could not hoot even once like any kind of owl any more than fly like aShow MoreRelatedThe Tolkien s The Hobbit1143 Words   |  5 Pagescollective fantasies that story our relationship to each other, the world and the universe. To tell a myth is to tell a culture s dream about its inner workings and truths. A myth tells its tale through symbol, image and metaphor. The Hobbit is a mythic image in our modern day society. It is written by J.R.R. Tolkien. This story is more myth than anything. The Hobbit acts as the sister myth to Sigurd and Volsung. There are many mythic images in both of these stories that represent more than meetsRead MoreThe Tolkien s The Hobbit1294 Words   |  6 Pagesthe mountain with flames spitting from his mouth, shouting â€Å"I am fire. I am death!†Ã¢â‚¬ Bilbo is pacing himself to escape these angry flames as echoes of roars surround him. How did Bilbo Baggins get to such a place?In this novel The Hobbit,written by J.R.R Tolkien, a hobbit named Bilbo is enjoying a pipe on his front porch when he is confronted by an elder man that Bilbo recognizes as a wizard named Gandalf, though his suspicion continues to grow.Gandalf asks Bilbo to join him on a mission and BilboRead MoreThe Tolkien s The Hobbit1580 Words   |  7 PagesR.R Tolkien’s The Hobbit is arguably one of the most popular children s books of all time. The novel, because it includes characters such as trolls, elves, giants, goblins , and others is the reason that this story is a fairytale. This fairytale centers on a little hobbit known as Bilbo Baggins. It tracks the expedition of a group of dwarves, and a wizard, Gandalf, and their burglar, Bilbo as they travel to retrieve treasure that had been stolen from them long ago. The hobbit journeyed far, startingRead MoreThe Tolkien s The Hobbit862 Words   |  4 Pagesto tell a culture s dream about its inner workings and truths. Myth does not convey these truths literally, however. A myth tells its tale through symbol, image and metaphor. They don t explain so much as offer an enchanting, elevating or disturbing experience, sometimes warning us about where we should or should not go. Myths continually come back to life all around us. No one leaves them behind because we always face the recurring problems of life they address. The Hobbit is a mythic image inRead MoreThe Tolkien s The Hobbit1573 Words   |  7 PagesThe definition of a hero is an individual, man or woman, in which he or she exhibits immense courage, fortitude, and being humble. In today s culture, one might think of Batman or Wolverine as heroes, however, in J.R.R Tolkien s The Hobbit, Bilbo Baggins redefines the entirety of the definition of a hero and deemed like no other. Throughout his adventure across middle-earth with the dwarves, Bilbo exemplifies several of these qualities. In contrast to both Norse and Anglo conceptions of heroismRead MoreWilliam Tolkien s The Hobbit 1315 Words   |  6 Pages What would it be like to embark on a journey or do something unlike anything else one has ever done before? Some may seek thrill and adventure, but living in the same world as a hobbit, one might think twice about venturing out. The Hobbit is an allegorical novel by J.R.R. Tolkien. The story follows the protagonist, Bilbo Baggins as he set s out to undertake a long journey with a wizard named Gandalf and thirteen dwarves. In the beginning of the novel Bilbo doesn’t feel the need to set out on a journeyRead MoreThe Story Of The Tolkien s The Hobbit 2741 Words   |  11 Pagesthe classic trope of the quest, the journey serves as a metaphor for the personal growth of the questing character, for whom the quest is often the fulfillment of a personal destiny. The story of The Hobbit is very much one of these tales. This classic novel follows the story of a comfort-loving hobbit, Bilbo Baggins, who is suddenly thrust into a world of adventure and danger by a group of dwarves led by Thorin Oakenshield and the somewhat mysterious wizard Gandalf. Their quest is to take back whatRead MoreThe Tolkien s The Hobbit918 Words   |  4 Pagesthat they will fail. In the beginning of J.R.R. Tolkien’s the Hobbit several of the dwarves question Gandalf’s decision to bring Bilbo Baggins along, â€Å"Will he do, do you think? It is all very well for Gandalf to talk about this Hobbit being fierce, but one shriek like that in a moment of excitement would be enough to wake the dragon and all his relatives† (22). Of course one would question why Gandalf decided to bring a hobbit along. Hobbits are half the height of humans but they probably consume moreRead MoreThe Tolkien s The Hobbit1509 Words   |  7 Pages The inspiring novel, The Hobbit, written by J. R. R. Tolkien, definitely deserves the right to be considered a timeless classic. Tolkien uses the main character, Bilbo Baggins, a well respected hobbit, to explain how fast one’s life can change. Mr. Baggins doesn’t believe he will go on an adventure through Middle-Earth the day Gandalf comes to Bag End to tell him so. Nor does he think the many races he only heard of in stories, will face him in the mountain pass. As the expedition takes the readerRead MoreThe Tolkien s The Hobbit1246 Words   |  5 PagesThe events associated with J.R.R Tolkien’s book The Hobbit resembles a hero’s quest journey, step by step until the final stage. Bilbo Baggins is the main character in this book and his life sonorously fits into in a typical hero quest journey. The three primary components of Bilbo’s quest are, the call to adventure, tests, allies and enemies, and the reward. In the book The Hobbit, Bilbo’s life is very plain and simple until he embarks on a marvelous journey with thirteen dwarfs and the wizard Gandalf

Caterina Coluccia Essay Example For Students

Caterina Coluccia Essay Dear Father, I am aware that you are not in this world anymore. I will try, with the hope that you will perceive my words and emotions sooner or later. It has been a long time since the last time I saw you. You are only a blurred image in my desolate and lonely memories. I have been suffering very much, but as people always told me, suffering makes your heart stronger and capable of greater endurance and perseverance. I got accustomed to letting bad memories and negative events flow without harming me. Father, if only you knew how much I longed for your guiding paternal hand and manly figure to raise me and hold my hand through the long journey called growth. With the passing of time, I learned to appear untroubled and delighted. I began to realise that if I wanted a jubilant life I should have laboured for it. I did. I have felt used and mistreated by many people indeed, and example could be the way in which Mr Rochester tricked me. I have no vague idea of the reasoning behind this lie, but what I do know is that there is no need of causing unnecessary discomfort and pain. Roughly one month ago, I imagine it was during the month of March, according to he Gregorian calendar, I met the man whom I considered to be the most special presence in my life, although he hurt me very much. His name is Edward Rochester, he is a man of very little words, who doesnt embrace the use of language as a way of communicating, but indeed prefers the interchange of looks. I met Edward at Thornfield Hall. He is my master. At first he did not even look into my direction, I thought he was not aware of my existence. I felt ignored and abandoned, generally my relationships with everybody were tightly related to work. I had nobody with whom I could share my feelings and emotions. After months slipped away, without ever receiving even a simple glance from Mr Rochester, that became even more austere than he was when I had first met him, we began to share smiles and glances. Every time I accidentally met Edward in the long and dark corridors of Thornfield Hall, I felt guilty of being outside my designated wing of the house. When this happened, Mrs. Fairfax usually reproached me, for having forgotten to remain in my lonely region. I could not tolerate this terrible undeserved treatment. I was being treated as a piece of cloth, without feelings or emotions. I had to bring this to an end. I decided to go personally to Mr. Rochester, and demand more respect since I was dedicating myself entirely to the education of his daughter. After I approached him, he appeared petrified, disturbed and awakened. He remained silent for an indefinable amount of time and then pronounced a simple, monosyllable. Leave. After this episode occurred, I never dared to approach him anymore. Then, an extraordinary event happened. He approached me declaring his immense love for me, Jane Eyre. Ours became a strong friendship; I took a long while to discover this feeling, since I had never experienced it. Time went by, and what I considered friendship and what he considered love, turned into me feeling deeply affectionate to him, and eventually I felt love. We shared intimacy, endearment, devotion and even adoration. It was the first time I had ever felt loved and cared for. I worshipped Edward Rochester. Now, every time I see him, my heart skips a beat, and I truly know that he has been the right person to fill and take a steady place in my heart. But I do not feel the same way at present. He has torn and ripped my heart into millions of tiny little parts. I didnt deserve such a lie. Did I do something wrong? .u5a11be4d8139f0bd9975441f337314c7 , .u5a11be4d8139f0bd9975441f337314c7 .postImageUrl , .u5a11be4d8139f0bd9975441f337314c7 .centered-text-area { min-height: 80px; position: relative; } .u5a11be4d8139f0bd9975441f337314c7 , .u5a11be4d8139f0bd9975441f337314c7:hover , .u5a11be4d8139f0bd9975441f337314c7:visited , .u5a11be4d8139f0bd9975441f337314c7:active { border:0!important; } .u5a11be4d8139f0bd9975441f337314c7 .clearfix:after { content: ""; display: table; clear: both; } .u5a11be4d8139f0bd9975441f337314c7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5a11be4d8139f0bd9975441f337314c7:active , .u5a11be4d8139f0bd9975441f337314c7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5a11be4d8139f0bd9975441f337314c7 .centered-text-area { width: 100%; position: relative ; } .u5a11be4d8139f0bd9975441f337314c7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5a11be4d8139f0bd9975441f337314c7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5a11be4d8139f0bd9975441f337314c7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5a11be4d8139f0bd9975441f337314c7:hover .ctaButton { background-color: #34495E!important; } .u5a11be4d8139f0bd9975441f337314c7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5a11be4d8139f0bd9975441f337314c7 .u5a11be4d8139f0bd9975441f337314c7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5a11be4d8139f0bd9975441f337314c7:after { content: ""; display: block; clear: both; } READ: Christianity. Christianity started a long time ago EssayI discovered through Mr. Mason, that Edward was already married. The complication arose when I discovered it, which was the day of our wedding. Although I now refuse to give him another chance, because I feel used and manoeuvred as if I were a woollen doll, I still indeed love him. Edward, a superior, elegant and charming person desires to remain with me, a simple plebeian, until death, I do not wish to remain with a person whom has had the courage of hiding his former wife, Bertha Mason, from myself. Not only hiding her from me, but being able to hide her from my in the house I am living in and working in. I am disgusted, repelled and nauseated from Edward. He knew I loved him, and desired him. I have been composing pieces of poetry in the past years. I have had to release my feelings in a way, and I have found poetry. Edward. The moment I met you something changed. You are my master and I am your slave, I need your directions to survive. You have saved me from loneliness, But stabbed my heart. When I will be older I will remember, How you let my weak heart bleed. Father. I indeed hope not to have nauseated your soul with my obsessive focus on the man I have loved, love, and will love. I am sure you understand my present situation and feeling. You should be able to understand my state. I am in unexplored land. Every move I make and every direction in which I go, takes me somewhere where I have never been. Father, I am fearful. Even if I know you are not in this world, I hope you will in some way feel that I have searched you, in someway. I have grown up alone, and I must be able to overcome a feeling such as love. It cannot be so complex. At least, I imagine it is not minimally comparable to things I have overcome, this will be hopefully simpler. I pray that my life will someday smile to me, and become as beautiful, clear, fine and cloudless as a June morning. I pray that my life will someday become like a blooming rose. I pray that my life will become joyful and filled with the true sentiment of love. Father. Although I do not have vivid memories of your presence in my existence, I send you my love and my most sincere wishes to accomplish the life that you have desired.

SWOT Analysis Management Theory and Practice

Question: Discuss about the SWOT Analysis for Management Theory and Practice. Answer: Introduction: The approaches of Marilyn Moor, the chief information officer(CIO) and Paul Robinson, director of pharmacy are based on the needs of their own department. Marilyn has to take solution considering the organizational needs that is more suitable for the entire organization on the functional and cost perspective aspect whereas Robinson has to meet the needs of his own department (pharmacy) as well as staff nurses that are needed for the performance of entire organization. When the solution of Marilyn is considered, it provides an elaborate automation that could be carried out organization-wise. This solution is cost justified and completely verified. It gives answer to all the concerns of organizational domain integration based on SWOT analysis which is most needed for an organization before implementing any new project (Pestle, 2014). It gives required time for stabilizing the earlier implantation strategies to become completely functional and so it becomes the cost justified method that is capable of increasing revenues of the organization which might be needed for the future implementation. This solution has analyzed the impact and futurity of decision (Gupta, 2006). It also emphasize on a long term planning approach which is necessary for welfare of the patient. The demerits of this solution are the increased period of time needed for planning, purchasing and implementing the solution. It is difficult to get organizational acceptance to implement it. As far as Robinsons approach is concerned, it is appreciated and accepted by the pharmacist and staff nurses and gains their support completely. It also provides the solution at the earliest that might have apparent positive effect on the total patient care which is the primary concern of LMH. But it requires half of budget of the organization that is allocated for the most needed hospital functional operations and patient care, which may endanger the growth of the hospital operations. The implementation of the smart-IV pumps will meet only the requirements of pharmacist and staff nurses but not other staffs. It has not considered the direct and indirect expenses (Tomey, 2004). The automation process involved in the integration of the new system into the EMR may be complicated and more time consuming. It may create a culture in organizations vision making departmental needs as most important. By analyzing the merits and demerits of both approaches, the approach by Marilyn seems to be appropriate as it gives the long-term and more stable solution. It is in accordance with the goals and vision of organization too. It is wholly cost justified and assures a permanent approach that is necessary for patients care. On the other hand, the pharmacist and staff nurses were able to perform nicely with older methods. Based on the given scenario, at first the mediator (leader) should read and understand the organizational goals (Prasad, 2009). The mediator should consider the strategic planof an organization before implementing any departmental or organizational innovations.Both the approaches should be evaluated todetermine their value to the hospital organization and patients.The approach that could be easy for purchasing, installing and integrating should be selected. It is better to have many rounds of discussion with both the groups before implementing. During discussion, a mediator should be thorough about the merits and demerits of both approaches. The main function of a mediator is to perform the cost analysis for both the approaches. Basically a mediator should be impartial and neutral to both groups and should exert an assertive way of communication (Tomey, 2004). The solution should be presented in such a way that it is accepted by both the groups. The mediator should perform budget (financial) and statistical analysis that involves the calculation of the cost implications that is involved in projecting the expected outcomes of both approaches. A leader (mediator) should make conscious and purposive creation by coordinating with other departments (Prasad, 2009, Potter, 2004). The mediator should assess the available resources including time, man power, etc for implementing (Tomey, 2004). He/ She should view the organizational risks and benefits of implementing these solutions and its impact on the organizational development. It is the mediators responsibility to promote the discussions on both the approaches to long term approach rather than short term approach. He/ she should help these groups to perform SWOT analysis before projecting their approaches (Pestle, 2014). All the approaches will have both merits and demerits yet the approach with limited demerits that is not affecting the complete function of the hospital organization should be preferred. The aim of mediator should be giving total patient care with all means but the budget of the hospital should be considered and should provide quality care within this limit. These methods should be practiced before implementing LMH. The mediator should also make the discussion groups to focus on the difficulties experienced while using EMR system and discuss the time needed for stabilizing LMH. At the end the main role of mediator is to make both the groups to understand the merits and demerits of their solution. Reference Gupta, C. B. (2006). Management theory and practice. Sultan Chand Sons: New Delhi Pestle analysis. (2014). The SWOT Analysis: Defining your Organization Needs. Retrieved from https://pestleanalysis.com/swot-analysis-definition/ Potter Perry. (2004). Potter and Perrys Fundamentals of Nursing. St. Louis, Missouri: Elsevier Prasad, L.M. (2009). Principles and Practice of Management. Sultan Chand Sons: New Delhi Tomey, A. M. (2004). Guide to nursing management and leadership. Mosby: Elsevier. Wager, K Lee, F. (2013). Health care information systems: A practical approach for health care management. San Francisco: Jossey-Bass.

The Burberry Company Marketing Report

Executive Summary The Burberry brand is an icon in the British fashion industry. But in for many decaes it is a company that no longer mattered when it comes to the new generation of consumers. Their problems were exacerbated by the over-licensing of their brand, global recession that severely affected the fashion industry and the work of counterfeiters.Advertising We will write a custom report sample on The Burberry Company Marketing specifically for you for only $16.05 $11/page Learn More However, their most seriously challenge was their inability to correctly apply marketing tools. But when they decided to hire experienced business leaders who knew how to deal with the new economy and the new generation of shoppers they were able to turn things around. Some of the most effective steps taken were the segmentation of the market, marketing mix, and utilisation of digital commerce. But the firm cannot rest on its laurels. They still need to improve their market mix and the way their segmentation of the market. There is also a need to look into their use of digital technology to ensure that the hype they created actually translated into sales. The bottom-line is still the true measure of success. Introduction The global luxury goods market is multi-billion industry. This is comprised of apparel and other accessories. The Burberry firm is taking a significant slice of this market but this is not the only type of business that it is into. The Burberry brand is also a significant player in the fashion industry. In the United Kingdom alone the fashion industry is already worth  £20 billion. However, the recent recession has negatively affected the global luxury goods market as well as the fashion industry. This is not the only problem that the company is facing it is also trying to solve the challenge of stiff competition from other producers of high-end apparel. There is also the problem with counterfeiters. The struggles of the Burbe rry brand cannot only be blamed on the recession and counterfeiters. There are also issues with regards to how they had marketed their products and developed their image in the past 150 years of existence. They had problems when it comes the over-licensing of their name and their failure to evolve and adapt to changing times. But in recent years the world has seen a major comeback from Burberry. The secrets of its success will be detailed in this report. It has something to do with their knowledge and application of marketing principles. This includes market segmentation, positioning, marketing mix, and digital commerce.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Findings Background Information Burberry is a company that was established in 1856 in the United Kingdom but today boasts of sales outlets as far as the United States and Japan. It became an iconic brand in the 20th century b ecause it was popularised by celebrities and foreigners who were enamoured with a no nonsense British style as well as the Burberry check that has become instantly recognisable all over the world. But in recent years the brand had fallen on hard times due to intense competition, negative effect of counterfeits goods and the mismanagement of the licenses that were given out to business partners. Today, the Burberry brand is on the rebound thanks to perceptive business leaders that were brought in to fix the problems that ail the company. The following is a more detailed view of what occurred in the past and the changes that were made to make Burberry relevant even after 150 years of existence. The Environmental Factors that Affected the Marketing of Burberry Environmental factors played a major part in the transformation of Burberry from a fledgling company into a global brand. But before going any further it is important to point out what it means. According to experts, environmenta l factors comprise the marketing environment and it is â€Å"the range of external and internal factors that affect the way in which an organisation interacts with its markets.†[1] Another way to look at a company’s marketing environment is to see the actors and forces that affects its ability to develop and maintain successful transactions with regards to its target market.[2] Burberry’s marketing environment consists of a macro-environment and a micro-environment. Macro-Environmental Analysis A company’s macro-environment is composed of all the complex and uncontrollable variables that when taken together forms a framework within which it is able to conduct business.[3] This includes government regulations, current events that indirectly or indirectly affected the operations of the company and a host of other issues that are mostly beyond the grasp of the corporate leaders of Burberry.[4] One aspect of this firm’s macro-environment is the fact th at it operates within a global luxury market. In recent years Burberry’s macro-environment is greatly affected by the recession. It has been reported that the global luxury market declined by around nine percent. This is a direct result of the economic downturn that forced many customers to develop austerity measures and as many are aware, in the event of cost-cutting measures, the first thing that consumers can live without are luxury goods. Since Burberry is not the only company that sells premium products the recession has created intense competition among the players in the luxury global market.[5] This is an environmental factor that Burberry has limited or zero control and the best way that the company can do is to adapt to the changes that occurs externally.Advertising We will write a custom report sample on The Burberry Company Marketing specifically for you for only $16.05 $11/page Learn More Finally, the firm was greatly affected by the proliferation of counterfeit products. According to company representatives the actions of counterfeiters is damaging to the reputation of the company and will erode confidence in the Burberry brand in the long run. This is because a customer will buy an item that they believe is an authentic product coming from authorised dealers of Burberry products and will later experience problems commonly associated with shoddy manufacturing practices. As a result they will no longer trust the Burberry brand. Even if this happens all over the world this is an example of a macro-environmental factor that the company has some control and they deal with it by partnering with other firms that sell luxury goods to prevent counterfeiting. They also partner with government agencies in countries where counterfeiters are doing brisk business. Not all of the macro-environment factors that directly affected Burberry was necessarily bad for the firm. The weak pound was beneficial to a struggling firm whe n consumers suddenly discovered that Burberry products are priced competitively as opposed to other luxury brands. A major consequence of that is the influx of overseas visitors to the United Kingdom because these shoppers can see that the products are priced cheaper. This was made possible by the fact that the firm continuous to create products that are classic in design and therefore these items can still be used for a very long time and added to the benefit of buying the Burberry brand. Micro-Environmental Analysis The firm’s micro-environment on the other hand is composed of all the variables that are closer to the firm and to some extent it can be controlled.[6] One example is the decision to create different product lines to cater to different segments of the luxury goods market. Another example is the target market that the firm chooses to serve and the kind of distribution system that they will utilise to increase the efficiency and lower overhead costs. Another aspec t of the micro-environment is the way the company developed its image. It came to a point when British and American consumers saw Burberry as an Asian brand therefore lowering its perceived value in the eyes of these consumers. They also saw the firm as nothing more than a raincoat company. The apparel produced by the company became widely accessible even to average consumers that the clientà ¨le belonging to the upper middle-class bracket began to look at Burberry with a certain level of disdain. If that was not enough mismanagement of the company’s resources and neglect in terms of taking care of the image of the company led to over-licensing and soon the iconic check brand began to flood the market. People began seeing the Burberry brand stamped on many products from court shoes to baby buggies. Since these are part of the micro-environmental factors that are affecting the firm, the company has relative control over it. This means that they can do something to minimise th e negative impact to their business.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company was able to hit two birds with one stone when it pulled back and became more conservative when it comes to giving licenses to business partners. As a result the market is no longer flooded with Burberry products. It suddenly became a premium brand once again in the eyes of the customers both the new and the old. By dealing with the licensing problems the company was also able to focus more on developing their products. This proved to be beneficial when the firm decided to segment the market and focused on their target market. Criteria and Segmentation Methods Used Segmentation is the deliberate process of not looking at the market as a whole but breaking it down into groups of people that share similar needs, characteristics and aspirations.[7] It also means knowing the target market well in order to give them what they want or may want in the future.[8] This means that a firm utilising this strategy is not overly concern with mass marketing and trying to get their produ cts into the hands of as many people as they can. It is now clear that consumers have a wide array of products to choose from and they will definitely buy something that fits their needs and not some generic product created for everyone. The segmentation method that was adapted by Burberry was to look at their traditional source of revenue and the type of customers that were loyal to the brand. They were able to determine that the Burberry brand was known for its iconic check but at the same time limited its appeal to customers who belonged to a bygone era of waterproofed raincoats and love for everything that is British. They realised that they need to change and transform its image if it wants to penetrate other markets especially those outside Europe and the emerging markets that can be found in booming China, India, and Russia. Segmentation Strategy Over Time In the case of Burberry the segmentation evolved through time. Not a long time ago Burberry focused on producing a luxury ready-to-wear and accessories line that will serve consumers within UK. After a major success of repeatedly doing the same thing, the company began to realize that it made money from foreigners coming in as tourists and attracted to the the cultural aspect of the brand and buying some as some form of a souvenir. But that was all that there is into their segmentation process. However, in the late 20th century up until the early part of the 21st century the urgency to create segmentations in the market could no longer be denied. As a consequence there is now a product and brand hierarchy. In the past there was nothing similar to this strategy but today one can find that there is such a thing as a Burberry Prorsum, Burberry London, and the Burberry Brit.[9] The Burberry Prorsum is the high-end of all three. It is the byproduct of the fashion shows held annually and created for the purpose of providing fashion forward items that were on display in the catwalk to paying customers who ar e eager to have a piece of the collection. The image of this brand was enhanced when it was made known that celebrities like Victoria Beckham, Liv Tyler and Gwyneth Paltrow were some of the clients that pay good money to acquire products under the Prorsum line.[10] The second tier is labelled as Burberry London and it is comprised of apparel that are priced in the mid-range and in addition these are designed to be used in week day or work wear. Obviously this is more affordable than the Prorsum line but it caters to people that wanted quality but less expensive clothing that can be used in the offices or in their businesses. It has to be smart and yet at the same time with enough substance and style to capture a particular segment of the market, specifically the professionals who needed a work wear that is of high-quality and yet more affordable than those found in the Prorsum product range. According to Burberry the Burberry London product line is composed of the more tailored prod ucts and at the same time uses beat check and tonal check branding strategies.[11] The segmentation of the market also prompted the firm to delineate the biggest apparel segment and thus giving rise to Burberry Brit which is a product range that caters to those looking for more casual wear. In the case of the Brit the company decided to be more innovative and thus created a more contemporary version of the core iconic check of the said brand.[12] The main reason for creating these changes is to target a segment of the market and a company spokesman said that their goal was to attract a new group of luxury consumers that are new to the brand and yet at the same time maintaining their connection to the old way of doing things and this means using the iconic check. Another consequence of segmentation is to develop new markets outside the UK and even outside Europe. Thus, in 2010 European sales accounted for 44% of sales while the Americas accounted for 27% and Asia Pacific follows with 24% in sales.[13] In addition emerging markets added to the revenue by pumping in 10% this includes sales coming from China, India, Russia, Eastern Europe and the Middle East.[14] Marketing Mix Variables A company controls four important elements of marketing and these are: product, price, distribution and promotion.[15] If the firm is able to combine all four together to create a potent market mix then it will result in a matrix that will enable the company to reach a particular target market.[16] In other words consumers are not going to buy a particular product simply because of its quality but as a result of a well-crafted market mix. Surely the quality of a particular product figures highly in the decision-making process, however, that is not the only consideration or the only factor that will make a consumer decide to buy a particular brand. The corporate leaders at Burberry realised that it is not enough to produce a high-quality product like the Burberry check there is a ne ed to determine the correct price and the proper way to market it so that the people who can afford will go out of their way to buy their products. Aside from that the Burberry brand also made the decision that it is now time recreate the firm so that it will not only be known as a producer of trench coats and apparel linked to British culture. Thus, they began to focus more on their segmented markets and as a result of that came up with different products such as men, women, and children’s wear. They also sell shoes, perfumes, and accessories like handbags, leather goods, and scarves.[17] Rationale of Marketing Mix Variables The purpose of creating this marketing mix is to increase revenue by tapping into markets that was not possible with the old set-up. By being creative when it comes to product offerings, pricing, marketing and even the logistics behind the distribution of the said products can easily increase Burberry’s slice into the luxury goods market. Their de cision to change their marketing mix yielded results in 2010 based on the number of global retail stores. They had 139 retail stores located all over the globe as well as 140 concessions, 44 outlets and 97 franchise stores.[18] The company scored big when it made the decision to modify the way they sell their products. Instead of relying on traditional direct retail stores they now added digital commerce by selling items online. They also created a system wherein they can sell wholesale to prestigious department stores such as Harrods and Selfridges. At the same time the market mix is made more interesting by licensing deals that allow other companies to tap into the Burberry brand when manufacturing and selling products such as perfume, eyewear and watches. The company makes money in a different way and this is done through royalty income coming from licensing channels such as firms that are located in Europe, North America, and Asia. The best example of applying the principles of creating a marketing mix can be seen in the firm’s decision to develop the Burberry Brit. In this product range the company made available more affordable and at the same time sporty apparel. In 2009 the company started selling jeans and casual wear. However, there is still no mistaking the fact that these products came from Burberry because one can expect quilted jackets and over-sized wool duffel coats for women and for men there are chinos and cotton tees.[19] Digital Marketing Tools One component of e-commerce is the use of computer software and hardware to deliver â€Å"advertising content† to consumers. Traditionally, the job of advertisers centered on the use of TV and radio ads. The problem with the old method is cost-efficiency. Companies can spend a lot of money for TV ads, without realizing that consumers can easily change channels or go to the bathroom during commercial breaks. The use of technology in marketing will eliminate this wastage because â€Å"ad vertising content† can be delivered where consumers are sure to focus on the message. Advantages of Digital Marketing Tools In a global business environment competition is intense. The only way to survive is to ensure that the Burberry is always one step ahead of its competitors and in order for the firm to do that it has to develop a quick and effective decision-making process.[20] There is only one way to achieve that and it is to have access to all the pertinent information regarding sales forecast, market conditions, sales, production data and other information that is required by business leaders most especially the CEO to make crucial decisions.[21] Burberry quickly understood the importance of an information system that will keep leaders well informed.[22] On the other hand it was easy to understand the challenges in moving from one method of doing business to one that is more technology based.[23] According to experts in the field, â€Å"In the past, companies have st ruggled to make decisions because of the lack of data. But in the current environment, more and more organisations are struggling to overcome ‘information paralysis’ – there is so much data available that it is difficult to determine what is relevant.† [24] This clearly explains the need for more intelligent data management systems even if executives are having a hard time adjusting to technological changes. Nevertheless, they have to adapt or perish. On the other hand it is imperative for senior executives to learn how to use IT without having to spend time going through the fundamentals on how to use the PC or learn the intricacies of software and hardware. The solution that was adapted by the company was to use supply chain management software. This was complemented by digital marketing schemes using Facebook, YouTube, and podcasts. They also launched the social networking website called the Artofthetrench.com.[25] This is where people come to share phot os of themselves wearing the Burberry’s trademark trench coat.[26] They also have their own YouTube channel and developed an iPhone app that allow their customers to buy online. In the short-term the company has already seen a 60% growth in e-commerce. This means that there is tremendous potential but much has to be seen in later years of the company is able to capitalise on new technology and new way of marketing their products using the World-Wide-Web. Disadvantages of Digital Marketing Tools The disadvantages of using digital marketing tools is the significant cost that are added to their system. Aside from the expense there is no way of efficiently maximising the fact that there are hundreds of thousands of unique visitors to the site. It may seem like they have created something significant but without the ability to translate these activities and the hype it generated into sales then the company is simply wasting resources for something that does not affect the bottom-l ine of the company. Conclusion The Burberry brand is an icon in the British fashion industry for more than a century. It has suffered setbacks because of mismanagement and the inability of past leaders to properly apply marketing principles. But when perceptive business leaders were hired to correct some of the glaring mistakes the company was able to reverse its fortunes. One of the best strategies used was the segmentation of the market. This was followed up by the cration of product ranges like the Burberry Prorsum, Burberry London, and the Burberry Brit. This allowed the company to offer a wider set of choices for its clientà ¨le and as a result were also able to penetrate markets that were inaccessible in the past. Recommendations The firm has to continue looking into improving the way they delineate their products to be able to take a bigger slice of the fashion industry. This means that when it comes to the Prorsum line they should create luxurious items that will give them the ability to make in roads into the market currently dominated by brands like LVMH and Gucci. At the same time they should create products that would allow them to improve their casual product lines. There is also a need to take a closer look at their digital marketing and determine if they are converting website visits into actual sales. It is simply too early to celebrate victory in terms of the way they were able to increase awareness of their products. The bottom line is still the measuring stick for success. References Botha, J., Strydom, J., Brink, A. (2007). Introduction to Marketing. Cape Town, South Africa: Juta and Co. Ltd. Carr, N. (2004). Does IT Matter?: Information Technology and the Corrosion of Competitive Advantage. New York: Oxford University Press, 2004. Ennew, C. Waite, N. (2007). Financial Services Marketing: An International Guide to  Principles and Practice. Oxford: Butterworth-Heinemann. Gabriel, H. (2010). Come back Burberry Again and Again. Khosrowpou r, Mehdi. (1997). Managing Information Technology Resources and Applications  in the World Economy. PA: Idea Group Publishing. Leondes, C. (2005). Intelligent Knowledg-Based Systems: Business and Technology in the  New Millenium. MA: Kluwer Academic Publishers. Nemati, H., Barko, C. (2004). Organizational Data Mining. PA: Idea Group Publishing, Pathak, J. (2005). Information Technology Auditing: An Evolving Agenda. New York: Springer. Platner, M. F. and Smolar, A. (2000). Globalization, Power and Democracy. Baltimore, Maryland: The John Hopkins University Press. Pride, W., Hughes, R., Kapoor, J. (2010). Business. Mason, OH: South-Western Cengage Learning Roberts, J. T. (2000). From Modernization to Globalization. Malden, MA: Blackwell Publishers Ltd. Weinstein, A. (2004). Handbook of Market Segmentation: Strategic Targeting for Business.  New York: The Haworth Press. Footnotes Ennew Waite (2007), p.70. Kotler Armstrong (2010), p.129. Botha, Strydom, Brink (2007), p.185. Roberts (2000). Platner Smolar (2000). Ibid. Weinstein (2004), p.4. Ibid. Gabriel (2010), p.1. Gabriel, p.1. Gabriel, p.1. Gabriel, p.1. Gabriel, p.1. Gabriel, p.1. Gabriel, p.1. Pride, Hughes, Kapoor (2010), p. 348. Gabriel (2010), p.1. Ibid. Case study p. 3 Carr (2004). Khosrowpour (1997). Leondes (2005). Pathak (2005). Nemati Barko (2005), p.2. Gabriel (2010), p.1. Gabriel, p.1. This report on The Burberry Company Marketing was written and submitted by user Damari Herman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Business Plan Essay - What Kind of Essay Should You Write?

Business Plan Essay - What Kind of Essay Should You Write?If you are working on your business major or you are applying to a business major program, you will want to learn about what kind of essay to write for your Business Plan Student Sample essay. Here is some advice on how to approach this.When I was in school, the Business Plan Student Essay samples required a lot of reading and research to give a good description of my personality and interests. Although it is not easy to write an essay for a sample, there are things that you can do to make it easier.One thing that you should do is to read through every part of the essay that you wrote for the business plan Student Essay sample. Try to figure out what is important to you. After all, these are samples that you will be using as a basis when it comes to writing your own essay. This will help you organize your thoughts and prevent you from having rambling sentences.Some of the writing processes that are involved with the process co llege students go through when they apply for business programs. It is a long process to find out if you are accepted. You will need to spend a lot of time filling out applications, making calls, and taking courses. Writing an essay is a part of this process.The way that you write your essay will depend a lot on the way that you see the world. You will be looking at a large variety of topics for your essay. Because there are so many things to look at, it is recommended that you take a look at other essays that have been written by students in the class. Take notes about the topics they were looking at and write about those topics.One problem that students who are workingon Business Plan programs face is that their basic writing skills are weak. It is not uncommon for students to be unable to put together a good sentence. However, they usually have poor vocabulary skills, so they might not be able to put words together in the right way. Therefore, when they write their own essays, th ey are not going to be able to come up with good sentences.Another problem that a student who is working on the Business Plan can encounter is that they lack the writing ability to be able to deliver the information in a clear and concise manner. There are people who know how to use the Internet well enough to deliver good essays. Because this is a program where you are evaluated based on the details of your personality and interests, this is not going to be something that you are able to take lightly.You should take some time to look over the requirements for the Business Plan Program Sample essay before you start to write your own. This will help you think about what you can do to make it easier for yourself. These essays can be very challenging, but you will be able to increase your chances of being accepted if you are willing to put some effort into them.